Style Guide Inheritance

Inheritance allows you to create and manage your style guide at the company or the campaign level, and for the system to automatically apply those same style guide settings as you create each new campaign or ad. This behavior only flows from Company > Campaign > Ads, and does not flow the other direction.

As an example, you define the style guide for your company. As you create new campaigns, this style guide is automatically inheritted by each campaign. From there, as you create each ad for that campaign, the style guide is automatically inheritted by each ad.

Note that you may change the style guide at any point, though any campaigns or ads previously created will remain as is.