Real-Time Reporting

MediaKoi offers a real-time view of impressions and engagements for your ads. To access, click the hamburger menu in the upper left and select Reporting. Note that if you have access to multiple companies, you must select a company before selecting reporting.

There are several control options that are available throughout the reporting.

  • Campaign: This is a list of all active campaigns, sorted by Start Date.
  • Generated By: Reporting data is kept separated between Preview (when you are editing the ad) and Production (when activity occurrs outside of the MediaKoi platform). Note that for Preview data, MediaKoi does not capture Impressions.
  • Start Date: The earliest date to appear in the report.
  • End Date: The latest date to appear in the report.

Report Data

MediaKoi collects both impressions and engagements.

  • Impressions: An impression refers to the number of times an ad is displayed to a consumer. This is stored as a count of the number of impressions on an hourly basis.
  • Engagements: An engagement refers to and interaction by a consumer with an ad. This will vary based on the functionality you've designed into your ad. Some examples are as follows:
    • Click: A consumer has clicked an element in your ad. This could be anything from Menu Open, About, Video, Website, etc.
    • Search: If you have included a search function in your ad, any searches performed by a consumer are captured as this. Denotes whether results are based on Geo (IP lookup) or Suggestion (address lookup). A results count will be included as part of this record.
    • Scroll: This is related to Search and is captured if a consumer scrolls their search results
    • Video: Covers all video player actions such as Video Start (the video begins playing) and Video Stop (the video has been stopped and records the final location of playback).

Reports

There are several pre-built reports currently available.

Campaign Summary

This report provides a breakdown of views and engagements for the campaign as a whole.

Product Summary

This report provides a breakdown of views and engagements per ad within campaign.

Engagement Detail

This report provides a detailed view of the activity occurring within your ads.

There are several controls present on this page and across the reports.