UTM tags
For external links, MediaKoi dynamicall creates and appends UTM tags to external links in your ads. The following outlines the overall approach.
| Tag | Output | Notes |
|---|---|---|
| Source | MediaKoi | |
| Medium | paidmedia | |
| Campaign | campaign name + ~campaign reference ID~ | Taken from the Campaign Detail area. Note campaign reference ID is wrapped with ~. |
| Term | (blank) | No value defined. |
| Content | ad size + ad description + ~ad reference ID~ | Taken from the Details area in the ad design tool. Note ad reference ID is wrapped with ~. |
The following is a sample link with UTM tag: https://www.mediakoi.com&utm_source=MediaKoi&utm_medium=paidmedia&utm_content=300x600Color%20Streak%20~ABC-1234~&utm_campaign=June%20Campaign%20~MK-DISPLAY01-02~