UTM Tags
For external links within your ads, MediaKoi automatically creates and appends UTM tags. These tags are dynamically generated to help you track the effectiveness of your campaigns. The following section outlines our overall approach to UTM tagging.
| Tag | Output | Notes |
|---|---|---|
| Source | MediaKoi | |
| Medium | paidmedia | |
| Campaign | campaign name + ~campaign reference ID~ | Taken from the Campaign Detail area. Note campaign reference ID is wrapped with ~. |
| Term | (blank) | No value defined. |
| Content | ad size + ad description + ~ad reference ID~ | Taken from the Details area in the ad design tool. Note ad reference ID is wrapped with ~. |
The following is a sample link with UTM tag: https://www.mediakoi.com&utm_source=MediaKoi&utm_medium=paidmedia&utm_content=300x600Color%20Streak%20~ABC-1234~&utm_campaign=June%20Campaign%20~MK-DISPLAY01-02~