Multilingual Campaigns and International Ad Delivery

The  Language feature allows you to define the  language for your creative within the MediaKoi platform when creating a new ad or editing an existing one. This functionality is essential for ensuring your ad creative and any automated platform components are correctly aligned with your target audience's language.

How to Set Your Ad Language

You can set the ad language at two levels within the platform: the Campaign Level (recommended for efficiency) and the Ad Level (for overriding the campaign setting).

1. Setting the Language at the Campaign Level (Recommended)

When you define the language at the campaign level, all ads created under that campaign will automatically inherit the same language setting.

1. Naviage to the campaign Detail tab: Navigate to your campaign's main setup or editing page.
2. Locate the Language Field: Find the "Language" dropdown menu.
3. Select the Primary Language: Choose the primary language for all creatives in that campaign (e.g., English, Spanish, French).
4. Save Your Changes: All future ads within this campaign will now use this language by default.

2. Overriding the Language at the Ad Level

If you have a multilingual campaign where one ad needs a different language than the rest (e.g., a French ad within a primarily English campaign), you can override the campaign setting:

1. Naviage to the ad: Open the specific ad creative you wish to change in the editing interface.
2. Select the Detail tool: Find the "Language" field on the tool dropdown.
3. Select the New Language: Choose the alternate language for this specific creative.
4. Save Your Changes: The setting for this individual ad will now supersede the campaign's default language.

If the language of your campaign or creative ever changes during the design process, remember to update this setting to ensure continued accuracy in ad delivery.

Best Practices for Multilingual Campaigns

When your campaign requires reaching audiences in multiple languages, using the Language feature correctly ensures maximum efficiency and accuracy:

1. Create a Separate Ad for Each Language

Never reuse a single ad unit for multiple languages. To ensure accurate reporting and proper ad serving, you must create a separate, unique ad unit in MediaKoi for every language version of your creative.

2. Utilize Campaign-Level vs. Ad-Level Settings

To save time and ensure data consistency, strategically use the two language settings:

• Campaign-Level: Use this to set the default language for the majority of your ads. For example, if 80% of your creatives are in English, set the campaign language to English.
• Ad-Level Override: Use this to update the setting for the smaller percentage of ads that use a different language (e.g., the 20% that are in Spanish).

Impact on Programmatic Activation and Delivery

The language tag you select in the MediaKoi platform is critical for ensuring your ad reaches the right viewer via your programmatic partner.

1. Precision Targeting Through DSPs

The language tag is passed to the Demand-Side Platform (DSP), and is used to refine audience targeting. This allows the DSP to:

• Contextual Alignment: Serve the ad on websites or content that is also primarily in that selected language.
• Geo-Targeting: Help ensure the ad is primarily served in regions where that language is spoken.
• Data Matching: Match your creative with the language preferences recorded in the user data, minimizing wasted impressions.

2. Accurate Reporting

By separating creatives by language, your reports will be cleaner and more actionable:

• You can directly analyze performance (engagement, conversions) for the French-speaking audience vs. the English-speaking audience, rather than combining the data.
• This precision allows for highly focused optimization and budget reallocation based on which language market is performing best.